Wednesday, January 12, 2011

Week Two

Best Buy today launched a buy-back program designed to quash the fear of technology obsolescence. In the process, tech buyers can find a way to repurpose or recycle their electronic gadgets.
When Best Buy customers purchase the service with their products, they can return their product and get paid for a fraction of its purchase price, depending on how long the consumer had it.
If it doesn't have any resale value, the PC, TV, or smartphone will be either stripped down for parts or recycled in the U.S., as part of Best Buy's existing programs, said George Sherman, the senior vice president of services at the company.
The cost of the buy-back program for laptops, Netbooks, or tablets is $69.99. For smartphones that cost less than $350, it's $39.99, and $59.99 for smartphones that cost more than $350, Sherman said. Best Buy could extend the program to game machines or other electronics, depending on consumer reaction. 

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